DoubleClick grew from one product offering to many products within several divisions. A fully integrated product-trade campaign was developed to raise awareness that DoubleClick offers a full suite of Internet advertising and marketing solutions. The red clay cube represents the flexible, malleable, scalable, and customizable nature of the DoubleClick products. Both Print and online ads drive users to an online gallery where users can choose from a variety of red clay shapes, each of which demonstrates how the products can be customized based on a customer’s marketing needs. Print ads always ran in a sequence of subsequent page ads starting with the un-molded cube inviting users to “Shape Your Own”. Services Included; Art Direction, Photography Art Direction, Sculpture Design, Print and Web design